THE DIVERSITY CLUB

Welcome to the Club!

This concept of a Non-Profit organization is all about supporting diversity and real body images in media and organizations. Its main mission is to raise awareness for the lack of authentic representation. This Branding focuses on the meaning behind “The Diversity Club” and what it stands for. By developing a hallmark (dt. Gütesiegel) it is possible to pay more attention to this issue and make organizations think about how they can authentically support diversity. In this Branding organic shapes, as well as a colorful yet earthy and natural color palette complete the look of an authentic and natural Non-Profit Organisation that believes in the fact, that every body deserves to feel beautiful.